CatDV for Sports

The Asset Management Challenge

Modern, sports organisations face a near insatiable demand, for high quality content, from their fans and internal stakeholders, delivered over traditional and new channels, including over the top content, and distribution over on-demand and internet channels.
At the same time the growing library of media content, owned or managed by the teams is hugely valuable: both financially and as a historic record. Accessing this content quickly, simply and cost effectively for new programming and content creation is of paramount importance.

All too often, these priceless media assets, particularly video and stills can be spread throughout the organisation, on external drives, across departments, with search and retrieval dependent on key individuals at best. How do organisations unlock the value in these media assets at acceptable cost?

Meanwhile, media libraries are growing in size near exponentially: 4k and 8k frame sizes are just the start, with High Dynamic Range and High Frame Rate content becoming even more engaging for fans. Effective control of storage across on-line, near-line, archive and cloud storage is vital.

CatDV Benefits

CatDV meets these challenges. With its friendly, extensible and secure tools, CatDV manages a wide variety of assets across their lifecycle: across shoot, screen, secure and search. CatDV also manages content across an increasingly complex storage landscape: whether on premise, data centre or cloud, across on-line and archive technologies. CatDV always knows where content is, how to find it: putting the right content in the hands of the right teams at the right time.

Unlike other options, CatDV has a unique mix of power and simplicity, with tools that are relevant and easily customised. CatDV’s customised metadata makes it ideally suited to a range of sports, and CatDV’s logging rules and tools minimise the work needed to tag large volumes of content. More than 50 top flight sports organisations have chosen CatDV as a safe choice, unlocking the value in millions of assets, automating demanding workflows and securing the history of the team.

Workflows and content

Media content is at the heart of any Sports organisation. A huge, and rapidly growing library volume of content forms the historic record and there is huge demand for search, reuse and management of this content, at affordable cost.

Typical CatDV workflows in sports include:


  • rapidly find and retrieve high resolution content for new programming: season highlights, player biographies, interviews, behind the scenes content,awards etc
  • powerful search, even for off-line material
  • manage content across all storage tiers: on-line, near line, archive, LTO / LTFS tape and cloud
  • supporting creative teams generating new content, whilst tracking status and progress
  • sharing content outside the organisation, to social media, the internet and other stakeholders
  • sports science: a resource for coaches and managers for game preparation and analysis
  • the historic record

CatDV Track Record

CatDV has successful deployments with a range of sports customers including:

  • Arsenal FC
  • Tennis Australia
  • Duke Athletics
  • Nascar
  • NFL Films
  • Oakland Raiders
  • Palace Sports & Entertainment
  • St. Louis Rams
  • Top Rank
  • GAIA
  • New York Football Giants – NY Giants
  • New England Patriots
  • UNC Athletics
  • United States Tennis Association
  • Chicago Cubs
  • Volvo Ocean Race
  • Washington Nationals
  • Thoroughbred Racing
  • Denver Broncos
  • Olympic Council of Asia
  • Seattle Mariners
  • SF 49ers
  • Liverpool FC
  • GAA Croke Park
  • Spurs Sports and Entertainment
  • UC Berkeley Athletics
  • USC Athletic Association
  • SF Giants
  • Minnesota United FC
  • Minnesota Twins
  • Uni of Florida Athletics
  • Monumental Sports & Entertainment
  • USA Football
  • Philadelphia Phillies
  • Cleveland Indians Baseball
  • Indianapolis Pacers
  • Dorna Worldwide
  • Sacramento Kings
  • Miami Dolphins
  • US Soccer Federation
  • Detroit Tigers
  • National Hot Rod Association
  • Dallas Cowboys
  • Stanford Maples
  • Golden Boy Productions
  • Kansas City Chiefs
  • Boston Celtics
  • University of Minnesota Athletics


Metadata requirements in sports video are varied and include, for example:

  • Event details: name, date, time, location
  • Key athletes in the shot
  • Player numbers
  • Team roster
  • Description of the action
  • Asset Rating 1 through 5
  • Technical Crew: Director, Producer, Editor
  • Location
  • Distribution locations, broadcast dates and location
  • Usage rights and rules: internal, public etc
  • Version information
  • Footage type: game, interview, stock etc
  • Shot types: overhead, track side, first person, close up