Press Release: Avere and CatDV Enable Active Archives for Private Clouds



Media Contact:


Bhava Communications for Avere Systems

Amber Winans


Rest of World:

Omarketing for Avere Systems

Rose Ross





FXT Edge Filers and Advanced Media Asset Management Services Enable High Performance, Cost-Effective Access to Digital Media Assets

PITTSBURGH, PA – December 21, 2015 Avere Systems, a leading provider of enterprise storage for the hybrid cloud, and CatDV, a Square Box Systems product that provides the most advanced digital media asset management (MAM) solution on the market, announced a joint solution that allows accessibility of media files stored in private clouds. Using Avere’s FXT Edge Filer technology behind CatDV’s MAM solution, users can create an affordable, active archive of their digital media assets with a supported private object storage solution. This combined approach allows for higher capacity storage for media assets at lower cost, all while still retaining on-premise response times.


Digital media assets can be extremely valuable as they either cannot be recreated or would be extremely expensive to do so. At the same time, the volume of digital assets continues to increase as media becomes easier to create and edit. Managing and protecting this growing collection of large, valuable, digital asset files poses challenges — storing massive amounts of large media files on traditional NAS storage can be prohibitively expensive and tape systems are difficult to access. Avere and CatDV’s joint solution provides the best of both worlds, offering archival storage in the private cloud, therefore minimizing costs while ensuring accessibility.


“The best media asset management tools unlock the value of your media assets. Users need the ability to quickly find and reuse media content, which makes storage an important part of the MAM equation,” said Dave Clack, CEO at Square Box Systems, maker of CatDV. “By working with Avere, we’re ensuring that our customers get reliable access to high capacity, lower cost storage that can scale with the increasing amounts of digital content companies are now expected to store.”


Avere’s FXT Edge filer acts as a translator between CatDV and object storage — for example, Cleversafe, HGST or SwiftStack — providing cloud gateway functionality that translates files into object storage and vice versa. This functionality allows CatDV to present all digital media assets in an organized, searchable and user-friendly interface that enables users to quickly find media assets across all storage — both in the cloud and on premises. The Avere Edge filer also eliminates the latency typically experienced when using low performance storage by keeping hotter, more frequently used data in flash and other high speed media.


“As digital media assets continue to grow in importance and accumulate in volume, CatDV and Avere together offer a media management solution that is cost-effective and allows users to keep assets usable by their production teams without compromises,” said Ron Bianchini, CEO and president at Avere Systems.


About Avere Systems

Avere is radically changing the economics of data storage. Avere’s hybrid cloud solutions give companies — for the first time — the ability to end the rising cost and complexity of data storage and compute via the freedom to store and access files anywhere in the cloud or on premises, without sacrificing the performance, availability, or security of enterprise data. Based in Pittsburgh, Avere is led by veterans and thought leaders in the data storage industry and is backed by investors Lightspeed Venture Partners, Menlo Ventures, Norwest Venture Partners, Tenaya Capital, and Western Digital Capital. For more information, visit


About Square Box Systems: Square Box Systems is a privately-owned UK software company, specialising in media asset management and production workflow. Its popular CatDV application, launched in 2001, brings order to the chaos of media file management and enables content owners to more easily re-purpose and monetize their assets, via a powerful, user-friendly toolset and streamlined integration with a multitude of media workflow vendors. CatDV systems run on Mac and Windows platforms and are scalable from a single-user application to multi-user enterprise solutions, with convenient web and cloud-based capabilities. In 2012, Square Box Systems was awarded the prestigious Queen’s Award for Innovation, conferred by HM Queen Elizabeth II. CatDV has also won Creative Cow’s Blue Ribbon in 2010 for Best Asset Management Tool, and Videography Magazine’s Best Of NAB 2010 Vidy Award. CatDV is sold globally through a network of distributors and resellers providing local installation, consultancy and support.